Since Taobao in 2009 will be the first " double eleven " ( November 11th) and online shopping together, three years has passed. On the Internet, " double eleven " is no longer used that draw a forced analogy singles day, become be in full swing of the online shopping festival. " Double eleven " in the year may be flash marketing idea, but has now become a commercial electricity carnival, have been given more significance.

According to the consular corps network knowledge, this year the " double eleven " has not yet come, each big business have be prepared to meet the challenge. " Double eleven " is no longer tmall solo, has become the industry's collective revelry. In addition to Taobao 's tmall and poly cost-effective, including Jingdong Mall shopping, Su Ning, Dangdang, Xun, Kuba, Gome, each big business giant bullies have immediate impact.